Breakfast brand Weetabix is unveiling a new pack design that aims to remind consumers about the nutritional strength of its product.
Breakfast brand Weetabix is unveiling a new pack design that aims to remind consumers about the nutritional strength of its product. The newly redesigned pack with a green flash reminds shoppers of Weetabix’s health credentials, with a bowl of Weetabix and milk being one of the healthiest breakfast options available in the category. It will run across all packs from this month.
Low in salt, sugar and fat whilst also being high in fibre and a great source of protein, Weetabix is made from 100% natural wholegrain wheat ensuring that it is a healthy, nutritionally balanced and tasty breakfast for the whole family.
Commenting on the new design, Weetabix senior brand manager Claire Canty said: “From listening to our customers, we know that health is one of the biggest motivating factors in their decision making process.
“As such, we wanted to make it easier than ever for people to remember that when it comes to providing a nutritional and tasty start to the day, Weetabix really is the number one choice that the whole family can enjoy.”
Source: Weetabix