New Packaging For Peperami
Meaty snack brand Peperami has unveiled new packaging and pack designs to boost shelf stand-out and drive sales. The company said the designs offer “simplified messaging” and a high-impact logo, while changes to the outer case design increase the product’s visibility when stacked vertically as opposed to horizontally.
Meaty snack brand Peperami has unveiled new packaging and pack designs to boost shelf stand-out and drive sales. The company said the designs offer “simplified messaging” and a high-impact logo, while changes to the outer case design increase the product’s visibility when stacked vertically as opposed to horizontally. Peperami senior marketing manager Pavan Chandra said: “We’re always trying to think of innovative new ways to increase brand awareness and drive sales – whether that be investing in PR or marketing activity, having an on-pack promotion or by updating the brand image.”
“The design hasn’t changed fundamentally over the years but it had evolved and become more complex, less distinctive and therefore less impactful in-store. In a bid to focus on increasing in-store visibility we have stripped the design back to the core messaging and core distinctive assets.”
Source: Peperami
To contact our editorial team please email us at editorial@cnsmedia.com
Subscribe now to receive the latest news directly into your inbox.
.jpg)
