New Sprite Campaign in Spain

In order to participate in the promotion called “Sprite da una Vuelta a tu Familia”, consumers have to send an SMS using the pincode they will find under the caps of Sprite 2L bottles and in the 33cl can rings.

20/12/07 Coca Cola Spain has released an interactive marketing campaign in order to promote Sprite via mobile phone, together with MAMI, brand name of Buongiorno Marketing Services in Spain.

In this occasion, the campaign has started a mobile marketing action in which Sprite consumers can participate in the raffle of 78 trips for four people to the theme park they choose.

In order to participate in the promotion called “Sprite da una Vuelta a tu Familia”, consumers have to send an SMS using the pincode they will find under the caps of Sprite 2L bottles and in the 33cl can rings.