New Yogurt Sauces Appeal To Families With Their Fish-Shaped Packaging Design
Parents with children often make a special effort to integrate as many healthy fish dishes as possible into their meal plans. AS Põltsamaa Felix (a part of the Orkla Foods Group) is working to support this target group in the Finnish and Estonian market with its two new yogurt sauces.
Parents with children often make a special effort to integrate as many healthy fish dishes as possible into their meal plans. AS Põltsamaa Felix (a part of the Orkla Foods Group) is working to support this target group in the Finnish and Estonian market with its two new yogurt sauces. This seems destined to succeed not just because of their great taste, but above all, the special packaging shape of the product. It was the ideal challenge for the experts at Greiner Packaging, which is able to offer customers the required skills as well as the logistics advantage nearby using its own location in Tabasalu, Estonia.
The plastic sauce bottles that were developed are in the shape of a fish and are designed to whet appetite for salmon, trout, and others at first sight. “The unique bottle shape gives the sauces that certain extra edge. In the course of development, we were able to fall back on our design skill, which always enables us to convince our customers with innovative solutions. Our packaging concept is to combine visual appeal with practical benefit,” stresses Günter Ausserwöger, Sales Director Kavo. The fish-shaped plastic bottles do prove one thing: In contrast to glass bottles, they are squeezable and allow both big and small hands to enjoy the sauce quickly and easily.
Fish consumption made easy
The yogurt sauces for toppings and dips are available in tartar flavor for fish and tomato for fish sticks. Both are lactose-free and have been on the market since February. “The sauces are a simple way to give fish dishes more taste.” says Ausserwöger, who is convinced that “our fish bottles have ideally grasped this issue and put that additional seasoning on the table.”
baby & toddlers; beauty; cereals; confectionery; dairy; desserts & ice cream; fruit & vegetables; household; meat, fish & eggs; personal care; pet food; pharmaceuticals; ready meals & side dishes; sauces & seasonings; snacks; soup; spreads
Greiner Packaging has been developing and producing rigid plastic packaging for more than 60 years now, using the vast array of production, decoration, and barrier technologies at its disposal. The company’s packaging products are used in a multitude of food and non-food markets. Aiming to help deliver a circular economy, the packaging specialists are constantly expanding their range of sustainable packaging solutions.
Greiner Packaging consists of two business units: Packaging and Assistec. While Packaging focuses on producing packaging products, Assistec produces technical parts and complete assemblies made of plastic. Greiner Packaging is a subsidiary of Greiner AG, a global group of companies that includes three other divisions: Greiner Bio One, Neveon and Greiner Extrusion. Greiner Packaging employs a workforce of 5,000-plus at more than 30 locations in 19 countries around the world.
Whether cups or bottles, printed or with a sleeve, with or without a barrier effect – the world of plastic packaging is a varied one. Greiner Packaging combines this diversity with expert advice. This way, every product benefits from a packaging solution that meets its individual requirements.
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