Nisa to change how consumers buy potatoes
A new potato innovation which is set to revolutionise the way consumers buy potatoes has been developed by E Park & Sons Ltd, supplier of potatoes through Nisa, and it is thought that by using a similar concept to other grocery sectors such as milk which use colour coding, the idea will change the way consumers buy potatoes forever.
A new potato innovation which is set to revolutionise the way consumers buy potatoes has been developed by E Park & Sons Ltd, supplier of potatoes through Nisa, and it is thought that by using a similar concept to other grocery sectors such as milk which use colour coding, the idea will change the way consumers buy potatoes forever.
The idea behind the range is to use the KIS (keep it simple) method for both the consumer to buy and the retailer to stock. The idea is simple, colour coded packs for three different types of potatoes, creating a stress-free decision for the consumer. After time the theory is that the consumer will know what is in each pack without even having to look.
Research conducted by the Potato Council shows that the average shopper will spend less than ten seconds deciding upon their chosen potato. On top of this by the time the consumer gets out of the shop, research has shown that over half of consumers cannot remember the type or the price of the potatoes that they have just purchased.
The product is called ‘The Same Every Time’ and will be launched only through participating Nisa member stores.
Nick Slater, business manager at Nisa said: “The concept comprises three ranges; firm potatoes in a green packet, fluffy potatoes in a pink packet; and creamy potatoes in an orange packet. By keeping the same selection in the same coloured packets it is thought that consumers will be able to make a personal link to colour and therefore usage and choose the same potatoes every time. Being first to market with this exciting new concept that is only available from participating Nisa member stores retailing for £1, the range is not only convenient but also great value for money.”
Source: E Park & Sons Ltd
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