Orangina shakes up the aisles

Orangina has added two bold new flavors, Orangina Fire and Orangina Ice, to its line of soft drinks with the thirsty teenage market squarely in its sights. Landor Paris designed Fire and Ice, the explosively themed packaging concepts, for these new soft drinks. With the debut of Fire and Ice, Orangina has reaffirmed its commitment to its core audience, 11–18 year olds, an audience whose tastes are constantly shifting in search of new experiences.

Orangina has added two bold new flavors, Orangina Fire and Orangina Ice, to its line of soft drinks with the thirsty teenage market squarely in its sights. Landor Paris designed Fire and Ice, the explosively themed packaging concepts, for these new soft drinks. With the debut of Fire and Ice, Orangina has reaffirmed its commitment to its core audience, 11–18 year olds, an audience whose tastes are constantly shifting in search of new experiences. Orangina Fire is a bold taste combination of citrus fruits, with a hint of ginger. Orangina Ice is an ultra-refreshing formula derived from natural lemon extracts. Landor's design for the Fire and Ice bottles capture the extreme taste sensations with a sense of humor and youthful exuberance—the bottles appear on the brink of explosion, barely able to contain the bountiful flavor and effervescence contained within. Orangina is a soft drink brand-owned by Cadbury Schweppes. Landor has been partnering with Orangina since 2002.