Orangina has added two bold new flavors, Orangina Fire and Orangina Ice, to its line of soft drinks with the thirsty teenage market squarely in its sights. Landor Paris designed Fire and Ice, the explosively themed packaging concepts, for these new soft drinks. With the debut of Fire and Ice, Orangina has reaffirmed its commitment to its core audience, 11–18 year olds, an audience whose tastes are constantly shifting in search of new experiences.
