Pack Expo 2021: Mondi Consumer Flexibles in North America to unveil e-commerce pet food solutions

03 Sep 2021 --- Mondi Consumer Flexibles in North America is presenting three new “sustainability-driven” e-commerce packaging solutions designed for pet food at Pack Expo 2021 in Las Vegas, US, on September 27-29 (Booth N9405).

The new packages are:

• FlexiBag in Box, which supports online and omnichannel pet food marketing.
• FlexiBag Recyclable, a recyclable flat-bottom bag with zipper closure.
• FlexiBag Recycle Handle, a recycle-ready, rolled-glue-bottom bag with an easy-to-carry handle.

Mondi says each package is designed to capture attention on retail shelves and earn brand preference among environmentally aware end-users.

Options for all FlexiBag packages include premium rotogravure and up to 10-color flexographic or ultra-high-definition flexographic printing. Bags are available with clear windows, laser scores and gussets.

Booth visitors are invited to bring with them details of their packaging challenges for analysis by Mondi’s flexible packaging consultants.FlexiBag Recyclable.

E-commerce branding canvas
Mondi’s new FlexiBag in Box is a bag-and-box system enabling brands to promote their products on their product packages and the shipping containers in which they are delivered to end-user customers.

“FlexiBag in Box is designed for the growing online and omnichannel pet food market,” outlines William Kuecker, Mondi Consumer Flexibles VP for marketing in North America.

“The ‘ship in own container’ compatible box (SIOC) paired with a primary pouch combination is based on insights gleaned from extensive consumer research.”

“The packaging equips pet food manufacturers with a powerful branding-through-use tool that supports retailers’ online marketing efforts and strengthens brand preference among end-users.”

Kuecker adds that FlexiBags are compatible with existing fill lines, with no alterations, and available in standard sizes and thicknesses for pet food applications.

The recycle-ready FlexiBag in Box arrangement consists of flat, rolled glue or pinch bottom bags and ready-to-ship boxes. Both the bags and boxes can be custom printed with a brand’s graphics, logo, promotional and sustainability messages, and nutrition content information.

Recyclable reclosability
Mondi’s new PE FlexiBag Recyclable bags are available with performance reclosability features, including press-to-close and pocket zip. The entire package, including the zipper, is recyclable. FlexiBag in Box.

The packages are designed specifically to meet the shelf appeal and production efficiencies the pet food industry requires. The bags come in flat, rolled glue or pinch bottom configurations.

They incorporate high fat, aroma and moisture barriers, offer good shelf stability, airtight and suitable for filling weights up to 44 lbs (20 kg).

How2Recycle approved
The FlexiBag Recyclable is approved for the Sustainable Packaging Coalition’s How2Recycle Store Drop-off Program. The How2Recycle Store Drop-off approval is product specific: even though this package is approved, a brand will need to obtain separate approval for each product.

Meanwhile, the new Flexible Recycle Handle is available in rolled glue and pinch bottom configurations. The handle makes FlexiBag easier to carry and pour products.

In Central Europe, Mondi has expanded its e-commerce packaging portfolio with seven new solutions for online grocery delivery services. From perishable food to wine bottles, the new line addresses the diverse needs of grocery retailers in fit-for-purpose packaging.

In related news, PackagingInsights sat down with HexcelPack’s co-founder Lorne Herszkowicz to discuss how the company’s plastic-alternative, paper-based protective packaging solutions are taking e-commerce and retail by storm. HexcelPack will also be exhibiting at Pack Expo 2021.

Edited by Joshua Poole