Packaging Refresh For Stowford Press

Westons Stowford Press Cider has refreshed its cans, bottles and glassware with a new design, part of a £2.5m investment into the brand this year. The design features a new ‘100% local home-pressed apples’ strapline and appears across the brand’s 500ml bottles and cans as well as its pint and half-pint glasses.

Westons Stowford Press Cider has refreshed its cans, bottles and glassware with a new design, part of a £2.5m investment into the brand this year. The design features a new ‘100% local home-pressed apples’ strapline and appears across the brand’s 500ml bottles and cans as well as its pint and half-pint glasses.

Sally McKinnon, head of brands at Westons Cider, said: “We are really excited to be unveiling our updated packaging, which features our new strapline of ‘100% local home-pressed apples’ and reminds consumers that all apples used in Stowford Press Cider are locally sourced to the Westons Cider Mill in Herefordshire. The new water-marked tumbling-apple design and more authentic-looking gold apple icon reinforce the authenticity of the brand while also giving a nod to the premiumisation of the brand, which is the third largest draught apple cider brand in the UK on-trade, worth £76.5m.”

Source: Westons Cider