Paul Masson Introduces New Label and Updated Carafe

Paul Masson wines of California unveiled its new packaging for 2003. Offering consumers an updated version of its easily recognizable 1-liter carafe, the new look evokes the traditional Paul Masson feel with a modern twist. Described as warm and refreshing, the new label suggests a sense of casual sophistication without changing recognizable elements for consumers.

Paul Masson wines of California unveiled its new packaging for 2003. Offering consumers an updated version of its easily recognizable 1-liter carafe, the new look evokes the traditional Paul Masson feel with a modern twist. Described as warm and refreshing, the new label suggests a sense of casual sophistication without changing recognizable elements for consumers. The one-piece paper label has soft flowing lines complementary to the contours of the sleek carafe. Outlined by gold leaf framing, the new label has the traditional California look and the design maintains the original Paul Masson winery illustration. Stylish gold, silver and burgundy writing contrasts elegantly against the cream background. “The new label provides a sophisticated and attractive change for Paul Masson wines,” said Mark Feinberg, marketing director for the brand. “The updated package positions the brand between everyday casual and sophisticated while maintaining versatility and approachability.” The practical carafe sets itself apart on the shelf and provides a unique alternative to the traditional shaped wine bottle. The bottle’s flared neck makes handling and pouring easy to manage while its unique beauty makes it the ideal centerpiece for special occasions or as a reusable wine decanter for everyday enjoyment. “We wanted to attract new consumers with the distinct carafe design while using traditional elements to maintain strong consumer loyalty.” said Feinberg. “The new package design is easy to recognize and will add value to the Paul Masson name.” Paul Masson has a rich heritage of fine winemaking that began more than 140 years ago. From simple beginnings, the brand has grown to boast recognition all over the world. Known for its quality wines at a reasonable price, Paul Masson continues to honor tradition with its new package design. The brand continues to produce over one million cases annually and is currently available on retail shelves nationwide. Paul Masson is made by Canandaigua Wine, the popular and premium wine company of Constellation Wines, a division of Constellation Brands, Inc. (NYSE: STZ, STZ.B). Canandaigua Wine produces, markets and sells more than 40 well known brands. Leading table wine brands include Alice White, Almaden, Columbia, Covey Run, Dunnewood, Inglenook, Talus and Vendange. Constellation Brands is a leading international producer and marketer of beverage alcohol brands, with a broad portfolio across the wine, spirits and imported beer categories. The Company is the largest multi-category supplier of beverage alcohol in the United States; a leading producer and exporter of wine from Australia and New Zealand; and both a major producer and independent drinks wholesaler in the United Kingdom.