Pearlfisher Creates Jovial Cookies Health-Food Subbrand
Pearlfisher has created the packaging design for new Jovial Cookies. The firm had previously created the brand identity for the parent Jovial health food brand, which launched in 2010 with the first ever Einkorn pasta.
Pearlfisher has created the packaging design for new Jovial Cookies. The firm had previously created the brand identity for the parent Jovial health food brand, which launched in 2010 with the first ever Einkorn pasta.
Einkorn is the oldest species of cultivated wheat and has outstanding nutritional content versus more common bread wheat. Jovial is the first company in the world to offer Einkorn products at a commercial level. Jovial Cookies comprises both an Einkorn and Gluten Free range.
Masterminded by the entrepreneurial husband and wife team behind the No. 1 bestselling Bionaturae organic pasta brand, the mission of the Jovial brand is to develop delicious food for people with allergies, rediscover heirloom or ancient varieties of food, and offer products packaged in toxic free materials. This mission statement is reflected in the ‘inherently good’ tag line to be used across all Jovial branded products.
Discussing the design of the new packaging for Jovial Cookies, Pearlfisher creative director Mark Christou says: “We’ve translated the look and feel of the pasta range for this new category and, in a sector dominated by brown and natural tones, the predominantly white packaging really stands out as an innovative brand equity. We've leveraged the illustration style to hero the natural ingredients and combined this with a playful photography style that takes the consumer back to the 'jovial' spirit of the brand.”
Jovial founding president Carla Bartolucci says: “The response at retail to the packaging design has been overwhelmingly positive. The cookie design is not only eye-catching, lighthearted, and fun, but it joyfully conveys the natural beauty of our organic ingredients.”
Source: Pearlfisher
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