Pearlfisher Designs New Health and Wellness Drink OatWorks in US
The design for OatWorks uses vibrant color to reinforce the ingredients in each variant and emphasize the great taste cues. The background pack color is a beige tone to highlight the core oat benefits of the brand.
Oatworks is the only oat-based drink in the United States that contains PromOat, an innovative, natural, beta glucan ingredient from Sweden that enables the benefits of oats to be incorporated into a beverage in a water-soluble form. Drinking an Oatworks smoothie provides consumers with a nutritious and wholesome meal replacement that can be enjoyed on the go, and is also perfect for a healthy heart, a healthy digestive system and sustained energy. Oatworks is available in three flavors: pomegranate & blueberry, mango & peach and strawberry & banana.
Tess Wicksteed, Strategy Director at Pearlfisher comments, "Our task was to take oats to the next level, showing that Oatworks delivers all of the benefits but none of the bores. The design moves away from current oat cliches, using bold, rich and modern typography. We have communicated the smoothness and taste of Oatworks through vibrant fruity colors and icons that reflect flavor. A future focused design for next generation oats!"
