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Primula Cheese gets a...

Primula Cheese gets a Christmas Makeover

11 Nov 2014
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Primula cheese has been given a Christmas makeover by brand design agency, enspire. The limited edition range will run over the Christmas period, designed to appeal to the Christmas shopper and increase purchases of the product over the festive period.

Primula cheese has been given a Christmas makeover by brand design agency, enspire. The limited edition range will run over the Christmas period, designed to appeal to the Christmas shopper and increase purchases of the product over the festive period.

 

New photography showcases on the tubes, which feature Christmas themed recipes, promoting Primula as being the ideal accompaniment for Christmas parties.

 

Lisa Thornton, head of marketing for Kavli, said: “We are delighted with the Christmas tubes and have had excellent feedback. I am confident that they will help us to achieve increased sales over the Christmas period and encourage Primula to be a staple for every Christmas party.” 

Source: enspire 

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