Printpack Helps Phileas Fogg Re-Launch Take Off

Printpack has announced that it is the preferred packaging partner for KP Snacks Ltd., producing the new packaging for its re-branded Phileas Fogg range of flavoured and textured crisps.

Printpack has announced that it is the preferred packaging partner for KP Snacks Ltd., producing the new packaging for its re-branded Phileas Fogg range of flavoured and textured crisps.

Printpack and KP have established a partnership based on many years of trust, quality and excellent service, so when it came to a rebranded product launch, requiring the best possible graphics and stand-out shelf appeal, Printpack was the natural choice.

The new and exciting taste experiences including; American Bubble Chips Style ‘Louisiana Sweet & Smokey BBQ’ and ‘Cheese & New York Deli Relish’ – to name just two, take the consumer on a journey around the world from the comfort of their own home. It was imperative that the new packs communicated this unique point of difference. Printpack’s state-of-the-art technology ensured the best possible Flexo print, bringing the products to life with stunning graphics that really make the pack stand-out on shelf. 

Harjot Mandla Senior Packaging Buyer at KP Snacks Ltd. said: “A close working partnership has been essential in ensuring the rebrand was a success. Printpack has enabled us to make the most of our rebranded design by providing us with a tailored packaging solution. The relaunch has been a great success seeing products fly off the shelves at Sainsbury’s and Waitrose and we anticipate the same success when the products are available at Asda, Morrison’s and Tesco soon.”

Dave Barnes, Key Account Manager, Printpack added: “By working together from the very beginning we have been able to maximise the impact of the new packs, using the very best technologies. We are delighted to support KP Snacks Ltd. with this fantastic re-launch and are thrilled that it has been such a hit with the consumer.”

Source: Printpack