Ella's Kitchen® Saves Baby Food Pouches from Landfill
Innovative Recycling Fundraising Scheme Saves 4,500 kg worth of baby food pouch material from UK landfill and gives it another use.
Innovative Recycling Fundraising Scheme Saves 4,500 kg worth of baby food pouch material from UK landfill and gives it another use.
The ELLA’S KITCHEN Brigade®, a recycling fundraising scheme designed to save used baby food pouches from UK landfill and recycle them into new products, has reached the 500,000 milestone in terms of the number of pouches saved. If you took all the pouches collected and piled them on top of each other it would reach 80,000 meters. That is nine times the height of Mount Everest!
The ELLA’S KITCHEN Brigade® was launched in the UK in March 2010 with recycling experts TerraCycle. ELLA’S KITCHEN® teamed up with TerraCycle as, although baby food pouch material is recyclable, UK councils simply don’t have the infrastructure to recycle this type of waste packaging and so it needlessly ended up in landfill.
Sarah Bright, Head of Giving Stuff Back at ELLA’S KITCHEN®, comments: “We love to give stuff back at ELLA’S KITCHEN® so are delighted that ELLA’S KITCHEN Brigade® participants across the UK have all done their bit to help reach this significant ”half a million” collection milestone figure. The programme has been passionately embraced by parents, nurseries, playgroups, schools and more across the UK as the perfect way to save baby food pouches from landfill and raise awareness of the importance of taking care of our environment.
“At the same time £13,425 has been raised for schools, charities and non-profit organisations by the ELLA’S KITCHEN Brigade® which is great! To celebrate hitting the 500,000 pouch milestone every member of the ELLA’S KITCHEN Brigade® who sends in a shipment that is checked in from 17 July to 17 August 2013 will be entered into a prize draw to win 1 of 50 fab upcycled tote bags."
Source: TerraCycle
The ELLA’S KITCHEN Brigade® was launched in the UK in March 2010 with recycling experts TerraCycle. ELLA’S KITCHEN® teamed up with TerraCycle as, although baby food pouch material is recyclable, UK councils simply don’t have the infrastructure to recycle this type of waste packaging and so it needlessly ended up in landfill.
Sarah Bright, Head of Giving Stuff Back at ELLA’S KITCHEN®, comments: “We love to give stuff back at ELLA’S KITCHEN® so are delighted that ELLA’S KITCHEN Brigade® participants across the UK have all done their bit to help reach this significant ”half a million” collection milestone figure. The programme has been passionately embraced by parents, nurseries, playgroups, schools and more across the UK as the perfect way to save baby food pouches from landfill and raise awareness of the importance of taking care of our environment.
“At the same time £13,425 has been raised for schools, charities and non-profit organisations by the ELLA’S KITCHEN Brigade® which is great! To celebrate hitting the 500,000 pouch milestone every member of the ELLA’S KITCHEN Brigade® who sends in a shipment that is checked in from 17 July to 17 August 2013 will be entered into a prize draw to win 1 of 50 fab upcycled tote bags."
Source: TerraCycle
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