Pulse Flexible Packaging & Plasfilms Zip-Up An Ideal Solution For M&S
When Anne Harding, Print & Packaging Development Manager at M&S, turned to Pulse Flexible Packaging to see if they could provide a packaging solution for their new Taste of the British Isles confectionery range, produced for M&S by Thornton’s, they seized the opportunity with both hands.
When Anne Harding, Print & Packaging Development Manager at M&S, turned to Pulse Flexible Packaging to see if they could provide a packaging solution for their new Taste of the British Isles confectionery range, produced for M&S by Thornton’s, they seized the opportunity with both hands.
The brief was to develop a pack with an easy open and re-close system that allows for careful portion control and simple in-store display to attract the consumer. It was critical to M&S that the pack had a premium look and feel to reflect M&S’s high quality product, in conjunction with a high quality packaging format to engage their discerning customers.
Pouch solution
Pulse Flexible Packaging’s development team devised a solution using a high quality gravure printed polyester with a patterned surface lacquer, laminated in line to BPI grade PE, to then be formed in to a pouch. The pouch can be self–supporting on shelf, with the added convenience of a euroslot for trouble-free on-shelf hanging and removal. While the high impact graphics and patterned lacquer ensures the products premium look and feel on-shelf.
“Our collaboration with Pulse Flexible Packaging has seen great results; they have supported our vision with their own state-of-the-art technologies as well as through their strategic partnerships. The pack fits the brief very well and looks great on-shelf.” Anne Harding, Print & Packaging Development Manager, Marks & Spencer.
Pouch solution
Pulse Flexible Packaging’s development team devised a solution using a high quality gravure printed polyester with a patterned surface lacquer, laminated in line to BPI grade PE, to then be formed in to a pouch. The pouch can be self–supporting on shelf, with the added convenience of a euroslot for trouble-free on-shelf hanging and removal. While the high impact graphics and patterned lacquer ensures the products premium look and feel on-shelf.
“Our collaboration with Pulse Flexible Packaging has seen great results; they have supported our vision with their own state-of-the-art technologies as well as through their strategic partnerships. The pack fits the brief very well and looks great on-shelf.” Anne Harding, Print & Packaging Development Manager, Marks & Spencer.
The Taste of The British Isles ‘Strawberries & Cream Coconut Ice’ pack was a finalist in the prestigious 2015 UK Packaging Awards in The Best Flexible Plastic Pack of the Year category.
Re-close system
The easy -open and re-close system was achieved with a simple tear notch, for convenient access to the product, while Plasfilms supplied a SANZIP MD10-TK re-close gripper ensuring an efficient re-close, time and again, allowing effortless portion control for the consumer. The MD10-TK offers a very strong inner holding force from the inside coupled with an easy-open feature for the consumer. The construction allows for an effortless crush on the side seal, which not only offers an attractive flat finish but a good barrier with little air escape. Converters benefit from being able to run the zipper at high speeds and at low sealing temperatures.
A well-sealed partnership
When Pulse Flexible Packaging broadened its portfolio to include premium premade pouches, Plasfilms was the natural choice to support them. As a supplier of SANZIP re-closable zippers, which have numerous formats and consumer benefits, including easy-open functionality and re-closeability for portion control and product freshness, Plasfilms, through its Armstrong Bradley business, has been a supplier to Pulse Flexible Packaging for a number of years. The two businesses have a shared value for quality and customer service and have a successful partnership.
Re-close system
The easy -open and re-close system was achieved with a simple tear notch, for convenient access to the product, while Plasfilms supplied a SANZIP MD10-TK re-close gripper ensuring an efficient re-close, time and again, allowing effortless portion control for the consumer. The MD10-TK offers a very strong inner holding force from the inside coupled with an easy-open feature for the consumer. The construction allows for an effortless crush on the side seal, which not only offers an attractive flat finish but a good barrier with little air escape. Converters benefit from being able to run the zipper at high speeds and at low sealing temperatures.
A well-sealed partnership
When Pulse Flexible Packaging broadened its portfolio to include premium premade pouches, Plasfilms was the natural choice to support them. As a supplier of SANZIP re-closable zippers, which have numerous formats and consumer benefits, including easy-open functionality and re-closeability for portion control and product freshness, Plasfilms, through its Armstrong Bradley business, has been a supplier to Pulse Flexible Packaging for a number of years. The two businesses have a shared value for quality and customer service and have a successful partnership.
Source: Pulse Flexible Packaging
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