QR code brings consumer into digital cheese world
The increasing use of smartphones offers new opportunities to communicate with consumers. Through several smartphone applications have online information, photos and videos gone mobile and became within reach at any given moment. Prima Donna is ahead in the communication of her brand and is one of the first in her branch to introduce this modern communication method.
The increasing use of smartphones offers new opportunities to communicate with consumers. Through several smartphone applications have online information, photos and videos gone mobile and became within reach at any given moment. Prima Donna is ahead in the communication of her brand and is one of the first in her branch to introduce this modern communication method.
By using a two-dimensional barcode, the Quick Response (QR) code, international cheese lovers gain direct access with their smartphone to the digital world of the brand Prima Donna. By simply scanning the QR code with a smartphone it accesses an amount of information about the brand, the different varieties or delicious recipes from the extensive recipe database.
The QR codes of Prima Donna can be found for example on product labels, recipe books, display boxes and leaflets, as they are available in stores.
It’s an unique way of modern communication for an unique cheese brand.
Source: Prima Donna
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