Re-Brand of BLU FROG® Energy Drink Gives LIMU Extra Oomph
LIMU's popular Fucoidan-infused energy drink, BLU FROG, has received a new look for the new year. Unveiling the new brand today, LIMU announced the makeover marks a brand new category for the company – LIMU ENERGY.
LIMU's popular Fucoidan-infused energy drink, BLU FROG, has received a new look for the new year. Unveiling the new brand, LIMU announced the makeover marks a brand new category for the company – LIMU ENERGY.
"BLU FROG has allowed us to lead healthy energy initiatives with all natural ingredients alongside potent Fucoidan," said Gary J. Raser, President and CEO. "With the success of BLU FROG, we look to introduce additional energy products that promote enhanced performance, increased endurance and focused concentration."
The refined look of the brand also comes at the beginning of aggressive expansion plans for the company. LIMU went through an entire brand transformation in 2010, launched a weight management line and created a social media home for its Members. Recently opening Asian markets including Japan and Taiwan, LIMU is uniting its entire offering for its burgeoning sales internationally.
Brand advocate and Olympic Champion Rowdy Gaines continues to stand -- and swim -- on behalf of BLU FROG and other LIMU nutritional products. The athlete is a spokesman for the company and swims competitively with TEAM BLU FROG, where he, along with his team, recently broke a world record for the 200 free relay.
"It is incredible to take in all that was accomplished in 2010 for LIMU," said Raser. "Thanks to BLU FROG, we all had the energy we needed to change lives with the healthy focus of LIMU's Fucoidan products, which now exist around the world." The BLU FROG formula remains unchanged with potent Fucoidan extract and a host of naturally power-packed fruits, vitamins, herbs and minerals.
Source: LIMU
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