Red Bull becomes first brand to back Every Can Counts
Energy drink brand Red Bull has become the first drinks brand to put money into the metals recycling scheme Every Can Counts.
Energy drink brand Red Bull has become the first drinks brand to put money into the metals recycling scheme Every Can Counts.
The scheme, which encourages the collection of cans in offices and public spaces, has previously been backed entirely by the metal packaging and reprocessing industry through Alupro, the aluminium packaging recycling body.
Alupro executive director Rick Hindley said: “To say that we are excited about the prospect of working with Red Bull is an understatement.
“Red Bull have a reputation for leading from the front, being creative and innovative in their approach to everything from events to retail, so we are really looking forward to working with their teams to give an edge to our promotion of recycling in workplaces, universities and on the go.”
Red Bull UK managing director Nigel Trood said: “Joining Every Can Counts gives us the opportunity to directly support and encourage drinks can recycling among our consumers and a wider audience.
“We hope to develop an exciting, dynamic relationship with the programme and its users.”
Under the agreement, Red Bull will not only be a funding partner for Every Can Counts but will also work to encourage its own consumers to recycle drinks cans.
This will include a presence for Every Can Counts at its own Red Bull events, kicking off with this Sunday’s Red Bull Flugtag at Roundhay Park near Leeds.
Visitors to the show will be encouraged to contribute empty cans to the creation of a recycled can artwork that will be built on site during the event.
Source: Red Bull
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