Red Jacket Juice Announces Major Re-Branding Initiatives, Retail Growth and Launch of New E-Commerce Website
Red Jacket Juice, a premium line of fresh all natural and unfiltered 100% fruit juices, cold pressed at Red Jacket Orchards in upstate New York, has re-launched with a bold new brand identity, rapidly growing retail alliances and a new e-commerce platform.
Red Jacket Juice, a premium line of fresh all natural and unfiltered 100% fruit juices, cold pressed at Red Jacket Orchards in upstate New York, has re-launched with a bold new brand identity, rapidly growing retail alliances and a new e-commerce platform.
Red Jacket Orchards (RJO), a third generation family owned orchard has partnered with HealthBx, the master distribution company devoted to the branding, promotion and sales of Red Jacket Juice. The beverage line has updated its brand identity with a fresh new look while still keeping its award-winning juice the exact same. "We have enjoyed developing wildly passionate consumers for decades now, but our juice is really just being discovered beyond the gourmet NYC marketplace," commented Brian Nicholson, President and third generation owner of RJO. "We really are bringing fresh back to juice, and now with the resources of HealthBx, we look to exponential growth ahead!"
Red Jacket Juice is available in five apple-based blends: Fuji-Apple (past winner of Fancy Food Show's "Outstanding Beverage of the Year"), Raspberry, Strawberry, Grape and Blackcurrant; two fresh fruit nectars ("Stomps"): Tart Cherry and Apricot and two ciders: Apple and Spiced Apple. Red Jacket Juice can be purchased at top retailers such as Food Emporium, FreshDirect.com, Gristedes, Price Chopper, ShopRite, Wegmans and Whole Foods, and NYC specialty stores (Fairway, Zabars, Dean & Deluca, Agata & Valentina, Guy & Gallard, and more). Red Jacket Juice can also be purchased and shipped to any location in the U.S. on the newly launched Red Jacket Juice website.
Red Jacket Juice is 100% all natural, unfiltered and cold-pressed with no added color, sugar or flavoring. Each juice is as close to the raw fruit as possible, with no more than three natural ingredients in each bottle. Red Jacket Juice is also a great source of fiber, Vitamin C and antioxidants. Studies have shown cloudy and unfiltered juice can have over 50% more antioxidant power than processed juices.
Red Jacket Juice has garnered notable media attention with Zagat rating it as the "best-on-the-planet" and New York Magazine dubbing it as "an uncut jolt to the brain."
Source: Red Jacket Juice
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