Red Tractor launches new sandwich labelling for the Olympics
A new logo from food assurance scheme Red Tractor will be seen for the first time on sandwiches sold at the Olympics.
A new logo from food assurance scheme Red Tractor will be seen for the first time on sandwiches sold at the Olympics.
Inspired by LOCOG’s Food Vision for the 2012 Olympics, Red Tractor has announced the launch of a new sandwich and salad labelling module that allows manufacturers to apply the logo to their Red Tractor Assured sandwiches and salads.
Developed with help from Food Partners Group, the logo will make its debut on sandwiches and salads served at the London 2012 Olympic Games.
Working with sandwich and salad manufacturer, Food Partners Group, the Red Tractor technical team developed the labelling module to help fulfill LOCOG’s Food Vision that states all food, where possible, served at the London 2012 Olympic Games should be Red Tractor Assured.
The first sandwiches and salads to be produced under the new labelling module will be served up at the Olympics. However, the new module is available to all processors and packers for food service and retailers to use and means more Red Tractor products will get recognition on pack in the “food-to-go” category now and beyond the Olympics.
Food Partners’ technical director Peter Cleghorn said: “Achieving Red Tractor accreditation for our sandwiches and salads has certainly challenged our purchasing team and suppliers to come up with sufficient quantities of ingredients that comply with all of the standards and has undoubtedly driven us to buy more British produce.”
Red Tractor CEO David Clarke said: “Sandwiches are a very important part of our diet and it is only natural that we should develop a labeling module that allows manufacturers to communicate their commitment to sourcing quality assured ingredients to consumers.”
Source: Red Tractor
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