Renovated with a Picture, Bon o Bon Unveils New Sustainable Packaging during Tenderness Week
Bon o Bon, the leading brand of chocolates renews the design of the entire product line and introduces a new packaging produced using sustainable materials to help preserve the environment, as part of a new edition of the Sweetness Week.
Bon o Bon, the leading brand of chocolates renews the design of the entire product line and introduces a new packaging produced using sustainable materials to help preserve the environment, as part of a new edition of the Sweetness Week.
The new packaging is biaxially oriented polypropylene (BOPP), so that does not contain polyvinyl chloride known as PVC, or the inner aluminum sash. In this manner the material consumption per unit involved is significantly reduced, and the technique of cold seal applied bows allows a better conservation of the product.
On a visual level, the paper has more shine, is stiffer and achieve greater visibility of the logo, which gives the shell a more modern and dynamic look.
This package was developed thanks to the joint work of the Research and Development teams, Engineering & Maintenance Caroya Cologne plant, Arcor Group with Converflex, the company specializing in producing flexible packaging.
The brand, star of the Sweetness Week with the classic slogan "A bon bon or Kiss', will be accompanied by presentation of a new visual identity with a television commercial during the months of June and July.
Source: Arcor Group
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