Neopac: Daylong® Sunscreen Relaunch In Polyfoil® Tubes
Daylong® has been on the Swiss market for 20 years. For its anniversary Galderma-Spirig decided to revise the product design to meet the changed needs of consumers. An extensive user survey in Switzerland and abroad gave clear results: the product is highly regarded.
Daylong® has been on the Swiss market for 20 years. For its anniversary Galderma-Spirig decided to revise the product design to meet the changed needs of consumers. An extensive user survey in Switzerland and abroad gave clear results: the product is highly regarded. In terms of design, the users wanted a brand appearance that reflected the quality of the product and the competence of the brand. As for the packaging, the survey showed that sprays and tubes are more popular than bottles. Based on this Galderma-Spirig relaunched the new Daylong® line. Alexandra von Paleske-Singer, Global Brand Manager for Daylong® says of the relaunch: “We are committed to the uses and everyday applicability of our products. We implement this value rigorously in the design of our packaging and in doing so; we are clearly focussed on the desires of our consumers - from the packaging material to the design. By switching the entire primary packaging to tubes we are meeting the customers’ requirements for a practical, simple to use packaging that is still good to use when there isn’t much left inside.“
Neopac was able to provide a packaging material to suit the design and protection of important parts of the Daylong® line. Polyfoil® tubes protect the contents from intensive sunshine, water vapour and oxygen. They sit comfortably in the hand and the design offers many possibilities. The use of strong colours and the clear hierarchy of the essential information create clarity in the new design. The clearer layout conveys modernity and helps the consumer to identify as quickly as possible the sunscreen factor and the contents. Sunscreen products for adults are colored orange, while children’s products are a cheery yellow and the after sun products are a refreshing blue. The new caps have a matt surface and the body of the tube has a matt finish that underlines the modern design of the new Daylong® tubes.
Source: Neopac
