rlc | packaging group presents innovative confectionary packaging at ProSweets Cologne 2012

The rlc | packaging group is presenting new design concepts and advanced finishing options for confectionary product packaging at ProSweets Cologne 2012, from 29 January to 1 February in Cologne, Germany.

Stand G11 in Hall 10.1 is where the rlc packaging experts will be demonstrating how comprehensive concepts for innovative packaging solutions based on the company's "Packaging 3.0" approach can be integrated into the confectionary segment. Portfolio ranges from design and consulting, to artwork and packaging machinery. Limmatdruck/ Zeiler and AUG. HEINRIGS will be presented for the first time as members of the rlc ¦ packaging group.

Parallel to ISM, the international confectionary trade fair, industry suppliers will be meeting at ProSweets Cologne to present innovations and technologies for manufacturing processes and packaging. Focusing on the keywords Lean – Green – Seen, rlc is at ProSweets to show how integrated concepts can be effectively used to implement efficient consumer response, sustainable value chain, and first moment of truth.

"Confectionary packaging has to be capable of conveying exclusivity and sensuality as a means of supporting brand success. Environmental issues are also gaining importance," says rlc ¦ packaging group CEO Hans-Christian Bestehorn. "Our centers of excellence offer specialized know-how and technologies designed specifically for the confectionary industry. In line with a T-shaped organizational concept, we combine the knowledge and experience from our other group divisions: Beauty, Food, and Pharma."

The company's synergies are strengthened by brandpack, the rlc center of excellence for integrated packaging design, which also operates industry-wide. From design and consulting, to intelligent artwork management, production and finishing, repacking and logistics solutions, rlc offers packaging solutions from a single source.

Streamlined processes for complex packaging solutions
"The market demand for confectionery products is rapidly changing. Manufacturers are constantly bringing new products to market. We are responding to this with our lean concept, which is always based on current customer needs to ensure packaging is always available at the right time and right place in the required quantity," Bestehorn explains. Lean philosophy also ensures resource-friendly production across the entire value chain. New inline finishing techniques, including Liquid Metal and Laser Gloss, not only improve sustainability, they result in packaging that is attractively designed for a convincing first moment of truth. For example, rlc is the first European packaging specialist to implement Laser Gloss as a holographic finishing process for folding boxes, and the only manufacturer capable of combining this process inline with cold foil laminating on the same machine.

Source: rlc | packaging group