The company’s flagship brand, K zvezdam (which means ‘Towards the stars’), was relaunched at the start of the year with a more modern design, including unusual forms for the sweets themselves and a map of the constellations. While the revamp of the 40-year-old K zvezdam brand is the most recent novelty at Voronej (part of the United Confectioners holding company) it is not the only one.
