Sauza Tres Generaciones Tequila Relaunches with New Packaging
While keeping its signature shape, the new Tres Generaciones packaging tells the brand's story through the artisanal craftsmanship of its founders and the tequila-making process in a modern and stylish way.
07/01/09 Beam Global Spirits & Wine, Inc., a global leader in premium spirits, and Sauza Tequila are pleased to announce the exciting relaunch of its super-premium Tres Generaciones family of tequilas, which now offers a full line of triple-distilled tequilas.
To support the relaunch of the high-end tequilas, Tres Generaciones is unveiling new packaging for its Tres Generaciones Plata, Tres Generaciones Reposado and Tres Generaciones Anejo tequilas. The new packaging of the Tres Generaciones expressions will be available January 2009.
To reach the next generation of tequila connoisseurs and aficionados, Tres Generaciones is launching its Tres Generaciones Society. The Society brings together today's high achievers and influencers to share their knowledge and wisdom with the next generation. Those who are invited to be members in the Tres Generaciones Society can log onto the new Tres Generaciones micro site, www.3GSociety.com, to share their exclusive knowledge and wisdom and learn more about Tres Generaciones, upcoming Society events and news. To help revitalize the lost practice of sharing wisdom and knowledge for the next generation, Tres Generaciones will be honoring Three Generations of distinctive achievers in key industries across the country throughout 2009.
Tres Generaciones, or Three Generations, is named after Don Cenobio, Don Eladio and Don Francisco Javier Sauza, the three legendary tequila pioneers of the Sauza family who helped define the tequila industry and grow Sauza into one of today's leading tequilas. The 100 percent Weber blue agave tequila line honors three generations of tequila knowledge, wisdom and passion. An industry pioneer, Don Cenobio Sauza created his signature Sauza tequila in 1873 and was the first to bottle and export the spirit and call it "tequila." His son, Don Eladio, followed in his father's footsteps, bringing worldwide recognition to Sauza as well as introducing new methods to the process of making great tequila. Grandson, Don Francisco Javier, brought Sauza tequila into the modern age by improving on his father's techniques and, in honor of his father and grandfather, created Tres Generaciones. Don Francisco Javier released Tres Generaciones to celebrate his family's contributions to the tequila industry and initially made only 100 bottles to commemorate the 100th anniversary of La Perseverancia, the Sauza distillery.
"Tres Generaciones honors the tradition of tequila legends Don Cenobio, Don Eladio and Don Francisco Javier and recognizes the wisdom and success of the current high achievers of today," stated Derek Sauls, brand manager, Tres Generaciones. "Tres Generaciones is a smooth tequila because it is uniquely distilled three times. Its clean, floral and light finish rivals any super-premium tequila on the market."
While keeping its signature shape, the new Tres Generaciones packaging tells the brand's story through the artisanal craftsmanship of its founders and the tequila-making process in a modern and stylish way. The front label features medallions of the three founding Dons of Sauza (Don Cenobio, Don Eladio and Don Francisco Javier) and the date of 1873 when Don Cenobio founded La Perseverancia, the Sauza family distillery. The Sauza family crest adorns the neck while the back of the bottle has engraved agave leaves, representing the time and dedication of the Sauza family to the 100 percent Weber blue agave cultivation. A rendition of a metal beaten collar decorates the shoulder of the bottle in silver (Plata), gold (Reposado) and bronze (Anejo) colors and the bottle is topped with an elegant wood and cork bottle stopper.
