03 Feb 2015 --- Toast Vodka, a new ultra-premium entry in the category born out of the desire to help celebrate special occasions, is being launched in three major markets in the United States by Miami, Florida entrepreneur Dieuveny Louis. He is a principal partner in the food, entertainment and recording industries with Pitbull, America’s “number 1” rap artist.
“This new ultra-premium vodka, smooth and easy to drink over rocks or in a mixed cocktail, is distilled from a special blend of corn infused with coconut water,” explains Louis. “Toast Vodka was created to accommodate the many requests I was receiving from people to create an awesome masterly-crafted spirit to serve at birthdays, anniversaries and other special events and important occasions,” Louis relates.
To help with the all-important packaging aspect, Louis engaged the services and global resources of Saxco International, of Horsham, PA. Saxco are renowned world-wide packaging specialists for the wine, spirits, beer and food industries. Jimmy Owens, new product representative and category manager for craft spirits for Saxco International and Jerry Maya, southern regional sales manager for the company worked closely with Louis to create the desired look and feel for the Toast Vodka package. “Our role was to help create a new package with a bold and distinctive appearance with a noteworthy shelf prominence which would be equal in stature to Toast Vodka’s high level quality and rich smooth taste,” state Owens and Maya. “And we needed to accomplish it within the pre-set budget and time parameters.”
Launching into the packaging project, Saxco sourced and supplied a quality 750 ML cylindrical bottle aptly suited for the top-shelf, high-end nature that identifies closely with the Toast Vodka brand. With rounded shoulders and long neck, the bottle facilitates easy pouring for both bartenders and consumers. The bottle is made with cosmetic quality flint glass and has a clear thick bottom base that gives the product a stellar appearance. They also feature a label which has been directly screen printed on to the bottle’s surface. The label showcases the Toast Vodka logo printed vertically from the bottom to top of the body with an inscription, “to life, to love, to us” printed in white on a black circular background.
Finally, to seal the package, Saxco provided a rich looking black T-top synthetic cork which directly complimented the black color scheme from the screen printed label. The cork was then topped with a black and white tamper-evident strip stamp to complete the package aesthetic.
“Toast Vodka is being launched initially in Florida, New York and California markets with the intent to rapidly expand out in other major U. S. markets and abroad,” says Louis. “It is being targeted at young consumers in their 20’s and 30’s who enjoy new and exciting beverages and live fun, active lifestyles.” The retail price for the 750 ML size is $29.99.
