ScorCreative at Amcor Receives A' Design Award
ScorCreative at Amcor, the award-winning structural design studio co-located at Amcor Rigid Plastics, has been recognized by the A’ Design Award & Competition, an international design contest based in Como, Italy.
ScorCreative at Amcor, the award-winning structural design studio co-located at Amcor Rigid Plastics, has been recognized by the A’ Design Award & Competition, an international design contest based in Como, Italy. ScorCreative captured an A’ Design packaging award for its innovative redesign of the Hoist rehydration/sports drink bottle from Hoist LLC, Cincinnati, Ohio.
ScorCreative created a new ambient-filled 16.9oz (500ml) polyethylene terephthalate (PET) package that effectively competes with existing 20oz rehydration sports drink offerings. Hoist is said to be a true isotonic that offers rapid rehydration, versus hyper- or hypo-tonics which are less effective rehydration solutions. The brand’s original package was a short, stout 12oz container that picked up steam in the medical market but lacked penetration in the sports drink space.
“We completely redesigned the primary package, recommended moving up to 16.9oz, revisited their branding, and even changed the tagline,” explained Damien Moyal, the senior design lead for ScorCreative who spearheaded the project. “We’re very proud of our redesign which basically re-positioned and elevated the brand so it could effectively compete in the sports drink market.”
Since the project targeted active, athletic consumers, ScorCreative explored silhouettes that communicated fitness, and were lean and svelte in form. Gender-neutral designs were developed, conveying movement and energy. Most importantly, ScorCreative incorporated panels that currently serve no performance function since the product is cold-filled. But if the brand gains traction and increases volume, Moyal believes the panels can absorb vacuum if the product ever moves to a hot-fill process (when vacuum becomes a concern).
To make the package cost-effective and quick to implement, ScorCreative ensured that the design was compatible with existing preforms. The new Hoist bottle is designed to run on existing filling lines with minimal changeover.
The injection-stretch blow molded container features a 38mm finish and partial shrink wrap label. Hoist premium hydration - available in starfruit, strawberry lemonade, and orange - will be commercially available at retail stores in the Midwest and Southwest (TX, AZ, NM, CO, OK).
“We completely redesigned the primary package, recommended moving up to 16.9oz, revisited their branding, and even changed the tagline,” explained Damien Moyal, the senior design lead for ScorCreative who spearheaded the project. “We’re very proud of our redesign which basically re-positioned and elevated the brand so it could effectively compete in the sports drink market.”
Since the project targeted active, athletic consumers, ScorCreative explored silhouettes that communicated fitness, and were lean and svelte in form. Gender-neutral designs were developed, conveying movement and energy. Most importantly, ScorCreative incorporated panels that currently serve no performance function since the product is cold-filled. But if the brand gains traction and increases volume, Moyal believes the panels can absorb vacuum if the product ever moves to a hot-fill process (when vacuum becomes a concern).
To make the package cost-effective and quick to implement, ScorCreative ensured that the design was compatible with existing preforms. The new Hoist bottle is designed to run on existing filling lines with minimal changeover.
The injection-stretch blow molded container features a 38mm finish and partial shrink wrap label. Hoist premium hydration - available in starfruit, strawberry lemonade, and orange - will be commercially available at retail stores in the Midwest and Southwest (TX, AZ, NM, CO, OK).
Source: Amcor
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