Serac enters the packaging manufacturing industry

02 May 2013

Serac enters the packaging manufacturing industry with a range of PET bottle blowing machines for dairy and edible oil products.

For several years now the gap between packaging manufacturing and filling has been diminishing. Integral systems incorporating blowing, filling and capping are growing in popularity. PET’s increasing market share in dairy product bottling, one of Serac’s key outlets, along with customers requiring complete systems, have prompted the company to give their strategy a new direction and enter the packaging manufacturing industry.

Over 40 years experience in filling and capping

Since 1969 the Serac group’s core business has been centered on filling and capping machines. Over the period the company designs a series of ranges, among which: the Canopy for edible oil in PET containers, the Metis range for shampoo and shower gel weight filling and the H2F ultra-clean milk and drinking yogurt bottling. Acquisitions enable the group to consolidate its expertise with complementary activities: In 1982 Serac acquires Bertaud and expands its offering to volumetric filling; in 1996 it purchases Hispamec, that specializes in perfume and cosmetics packaging; in 2004 it acquires Nova, that manufactures packaging machines for yogurts and deserts in preformed cups.

A diversification strategy initiated in 2010

Today the company’s objective is to provide a range of PET bottle blowing machines that will reinforce the group’s position on its two key markets: dairy and edible oil. The machines are designed and assembled in the Kulua Lumpur, Malaysia, plant. They are an integral part of Serac’s blowing-filling-capping offer. A unique bottle transfer system enables the blowing machines to operate seamlessly with Serac’s filling and capping machines.

The growth of the Serac group in the packaging manufacturing industry does not limit itself to PET bottles, but also includes other applications such as PP and PS bottles using plastic sheets, based on the same principle as thermoformed yogurt cups (an additional expertise acquired with a stake in the Agami company in 2010).

Entering the packaging manufacturing industry is Serac’s first strategic move toward diversification. Its ultimate goal is to evolve from filling and capping machine manufacturer to complete systems provider.

Source: Serac