Sheila G's Brownie Brittle™ Debuts Sweet New Look at Costco!

Exciting changes are in store for America's hottest snack brand, Sheila G's Brownie Brittle™. The best part of the brownie will debut a new chic and sophisticated packaging this summer to celebrate its booming success. Sheila G. Mains, Brownie Brittle creator, and her partner Jerry Bello are also proud to announce the addition of Al Raddatz, formerly of Popchips, to their all-star team.

To honor its wild success, Brownie Brittle will hit shelves with a fresh, sophisticated look. The deliciousness inside the bag is now matched with a sleek, chocolaty cool exterior, making Brownie Brittle a perfect ten! Even more tempting, Sheila G's best-selling Chocolate Chip flavor (16oz) is available now at all Costco locations. The new packaging will roll out at other retailers late June.

Brownie Brittle's new look will also be displayed at the Sweets and Snacks Expo this week in Chicago, the IDDBA Show in Denver in June, and the Fancy Food Show in New York City in July. The upscale new packaging marks the continuation of an exponential new era for the once small-scale chocolate treat. With its delicious, rich cocoa taste, crisp texture, and not-so-guilty 120-calorie per serving allure, Jerry Bello states that "this product has what it takes to be in everyone's pantry across America." With an enticing new look and an all-star team in place, there's no telling what's next for this burgeoning brand.

Industry veteran Al Raddatz, known for catapulting snack brand Popchips to a healthy snack bestseller, becomes part of the Brownie Brittle buzz this week. Al will become the Senior Vice President of Sales and assist in further developing their sales organization and strategies.

Radditz is the third member of Brownie Brittle's executive team of healthy snack brand veterans. Together with Brownie Brittle CMO Chris Pruneda, former VP at Pirate Brands who took Pirate's Booty sales to new heights, and Brownie Brittle President Jerry Bello, creator of Sensible Portions' Veggie Straws, the brand is expected to soar to even greater heights. "We are excited to have this wealth of highly relevant brand building experience in our corner," says CEO and Founder Sheila Mains.

Sheila G's Brownie Brittle is available in thousands of stores across the globe and has been decorated with numerous awards. In 2013 alone, Brownie Brittle was named "Editor's Pick" for The Gourmet Retailer Magazine, won a Self Magazine Healthy Food Award, was one of "7 Fabulous Finds" at Oprah.com, was "Editors' Pick" for Progressive Grocer Magazine, was selected as one of Fitness Magazine's Healthy Food Award Sweet Treats, and was named a Finalist in "Best New Snack Product" at NCSA.

Brownie Brittle is baked in four gourmet flavors: Chocolate Chip, the original, most perfect brownie born into brittle; Mint Chocolate Chip, where cool, refreshing mint meets indulgent chocolate; Salted Caramel, the hottest combination of salty and velvety caramel sweet; and Toffee Crunch, a toffee lover's take on the original.

Brownie Brittle is available at Costco, other major retailers, and online at the Brownie Brittle website.

Source: Brownie Brittle, LLC