Sleever Technology helps new Pascual shake grab attention
Sleever International, the leading provider of sleeving solutions globally, has supplied Spanish dairy company Grupo Leche Pascual with the ideal solution for its new range of milk shakes.
23/06/06 Sleever International, the leading provider of sleeving solutions globally, has supplied Spanish dairy company Grupo Leche Pascual with the ideal solution for its new range of milk shakes.
"Europe’s milk shake market is growing fast, and Leche Pascual needed an effective, eye-catching design to make their new product stand out," says Eric Masson, Sleever International’s European Sales Director. "Sleever International’s industry beating rotogravure printing capability and the advanced sleeving materials we use made us ideal for the job."
"The high quality printing, which covers the whole of the bottle means that the product has immediate impact when the consumer sees it on a supermarket shelf," he says. "The eight colour design we have developed with Leche Pascual reproduces the colours they wanted perfectly. It makes sure the Leche Pascual milkshake, with its Sleever International shrink sleeve stands out from the rest. It gives the range a strong family identity, while distinguishing chocolate, strawberry and vanilla flavours."
The 75 ml bottle’s distinctive shape helps it to catch the eye. "The SLEEVER material, SI-PET-TG/050-ZB, is ideally suited to fitting complex shapes like the one Pascual have used," he says. "It’s another way in which Sleever’s advanced sleeving technology is helping to make a product which will grab the consumers’ attention."
"It’s also vital that we make the product as safe as possible," says Eric Masson. "The design of this sleeve, using a Sleevercap® which goes right up to the cap of the bottle, gives a ‘First User Guarantee," to the consumer that the product has not been tampered with, while remaining quick and easy to open."
"While overall milk consumption is going down, with a one percent fall in Europe in 2005, this is one part of the market which is on the way up. Added vitamins, exciting flavours, soya milk, organic milk, or milk designed to improve children’s health are all a big hit with consumers. The biggest growth was in the UK at 4.8 percent, with Italy, Germany and Spain not far behind."
Eric Masson believes that the striking rate of growth shown by probiotic yoghurt like Danone’s Actimel and yoghurt aimed at connoisseurs, which have increased sales by 38 percent, as well as the 10.9 percent growth in sales of drinking yoghurt, show the huge potential for the market in dairy based drinks.
"This is a highly competitive market with products aimed at every age group," he says. "With a sleeve that makes possible the best looking design and a guarantee of safety the other brands simply cannot match, Pascual’s new shakes are set to be a big success."
