Smarties still have the answer after 75 years
Whether you’re a fan of the blue, swap the pinks for purples, or save the oranges till last, there is no doubt that SMARTIES are one of the nation’s favourite chocolate treats and this year sees the much loved confectionery brand celebrate its 75th anniversary.
Whether you’re a fan of the blue, swap the pinks for purples, or save the oranges till last, there is no doubt that SMARTIES are one of the nation’s favourite chocolate treats and this year sees the much loved confectionery brand celebrate its 75th anniversary.
1956 marked the launch of the very first SMARTIES TV ad, with the strapline ‘sweetest, treatest, best to eatest’. Shortly after the brand changed the coffee, orange and dark chocolate centres that formed part of the mix to milk chocolate. The orange sweet is the only sweet that remains flavoured, with the UK being the only country worldwide to still have a different flavour for the orange SMARTIES.
1988 was the year of the blue SMARTIES – introduced as limited edition at first, but due to its popularity the blue sweet became a permanent colour in the SMARTIES range.
SMARTIES packaging has always been distinctive, and the 1980s design with its bold dark background and white SMARTIES font is instantly recognisable to many of us. Nestle comments; “The SMARTIES tubes have always been an iconic part of the brand’s heritage, so what better way to celebrate our 75th birthday than creating a limited edition tube. We hope to bring all the fun of SMARTIES to families for the next 75 years”.