Packaging in the soft drinks industry is undergoing significant changes, driven by material adjustments in response to US aluminum tariffs, evolving regulations, and demographic shifts. Packaging Insights explores how these developments lead beverage producers to rethink everything from bottle shape to recycled content integration. Markus Kosak, executive director drinktec cluster at Yontex, indicates that soft drinks packaging is now at the crossroads of environmental responsibility, economic efficiency, and shifting consumer habits.
