Solo Cup Europe Launches Olivine Food Container

The new range is combo-packed (lids, soufflés pots and bowls together in one box), delivering key benefits across the supply chain, including the assurance of accurate deliveries so maximising operator efficiencies and less components to stack and store.

Dec 2 2011 --- Solo Cup Europe is proud to announce the launch of its new Olivine plus press & dress cold food containers made from up to 50% rPET, at the Allegra European Coffee Symposium in Berlin, November 23-24 2011. This launch cements Solo Cup’s role as a leading innovator of creative new formats designed to help coffee shops deliver so much more than just coffee. By getting the range in front of key European decision makers for the retail coffee sector Solo will ensure the best possible exposure for its new range.

New Olivine from Solo Cup Europe

Olivine cold food containers feature the creative press & dress design registered feature, which allows both wet and dry ingredients to be displayed & served separately, with no need for extra packaging and maintaining the food components integrity. This is the only rPET cold food container on the market to be offered with this innovative device.

The new range is combo-packed (lids, soufflés pots and bowls together in one box), delivering key benefits across the supply chain, including the assurance of accurate deliveries so maximising operator efficiencies and less components to stack and store. The unique Olivine shape gives a great hand hold for the consumer as well as maximising portion perception and visibility of the food so presenting your offering in the best possible way. The plug fit lids ensure safe, leak-free transport and the bowls stack easily

The range consists of three sizes of food bowl with a choice of two lids designs: the press & dress feature lid and a flat top domed version. This innovative design allows the filled soufflé pot to be suspended from the lids and offers the consumer flexibility in opening – they can press with the lid in place, press onto a table, or press into a hand – they have total control and the push action also adds some theatre to the eating out experience.

The crystal clear, flat top dome lid also offers maximum visibility of the food contents and is designed to be easily stackable. This option can be branded with the addition of a bespoke sleeve or embossing.

Managing Director Tony Waters said: "This is another innovation from Solo Cup driven by environmental credentials and practical considerations. Research shows that consumers prefer brands and manufacturers who use recycled content in their packaging. This new range meets that need and takes into account the needs of both the operator and the consumer and is made from locally sourced closed loop rPET material. We’re delighted to launch a creative new range with the added interest of some theatre. We can see the press & dress feature being rolled out across other Solo produce formats in due course."

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