Flying Tiger Copenhagen, a Danish variety store chain, has achieved a 64% reduction in plastic packaging usage, surpassing its 2025 target of a 50% reduction. We speak to the global company’s director of sustainability and social responsibility, Trine Pondal, about its commitment to “eliminating as much plastic as possible.”According to the variety store chain’s latest annual report, 96% of its overall packaging was recyclable in 2024. For non-food items, recyclability reaches 99.5%, with only a small number of plastic blister packs remaining.
