Southern Comfort launches price-marked pack in convenience
Southern Comfort, part of Bacardi Brown-Forman Brands, has announced it is launching Price Marked Packs (PMPs) for Southern Comfort 70cl. Aiming to help retailers drive volume through key sales periods the bottles will be available exclusively to independent and convenience outlets via cash and carries across the UK.
Southern Comfort, part of Bacardi Brown-Forman Brands, has announced it is launching Price Marked Packs (PMPs) for Southern Comfort 70cl. Aiming to help retailers drive volume through key sales periods the bottles will be available exclusively to independent and convenience outlets via cash and carries across the UK.
With recent research revealing that 71% of customers are more likely to buy a product with a price clearly displayed, the benefits to retailers looking to increase sales and profit opportunities are clear.
Available from April the bottles will be offered in 70cl format, retailing at the promotional recommended retail price of £14.99 – a potential saving of more than £4 for consumers!
The exclusive bottles of the premium spirit famously first crafted in New Orleans, feature the promotional value built in to the newly designed illustration neck-wrap. The red on white lettering gives this clear standout, offering strong visibility to the consumer, whilst the design firmly remains part of the look and feel of this iconic brand.
The highly visible PMP reassures consumers they are purchasing a guaranteed value for money option on a premium spirit brand and getting the best value price from their local store.
Senior Brand Manager at Southern Comfort, Susie Modhawadia, comments, “We are delighted to offer these limited edition Price Marked Packs exclusively to independent and convenience store retailers and anticipate the product performing well. We are committed to driving sales and profits, especially amongst our independent stockists, and confident the high visibility and guaranteed promotional price of the bottles will convert to customer purchase. We encourage retailers to stock up to take advantage of the availability of the limited edition bottles throughout 2011 and make the most of this opportunity.”
Source: Southern Comfort
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