Spectra Creates New Packaging For Ruffians
Ruffians, who boast a vintage style barbershop in the heart of Edinburgh, also produce a range of super-premium male grooming products which include styling and facial products as well as fragrances.
Ruffians, who boast a vintage style barbershop in the heart of Edinburgh, also produce a range of super-premium male grooming products which include styling and facial products as well as fragrances. With the launch of their new range of shampoo and conditioners Ruffians was looking for a slim-line flush-fitting container to compliment their other products. With little initial success finding the container they wanted, Ruffians eventually approached Spectra who were able to custom tool a stylish new 250ml slim tubular in HDPE. The new container, finished with a classic soft touch feel also features a flush fit disk cap sourced by Spectra. Jonathan Powell, Sales Director at Spectra, commented: “Ruffians had a very clear vision as to how they wanted their new product to look. They were looking for a sleek seamless result and in the end decided to tool a new slim version of one of our tubulars which we’ve incorporated into our range of standards”. Spectra were also tasked with color matching the blue which is used across Ruffians’ existing product lines.
In addition, the Ruffians corporate yellow logo styling had to be matched exactly whilst retaining its vibrancy on the dark colored bottle – a technically challenging procedure achieved after much fine tuning by Spectra’s print department. Spectra also color managed the yellow disk in the flip-cap which was sourced and manufactured elsewhere. Mr. Powell added, “Our team adjusted the inks to achieve a bright yellow on the Ruffians logo and the vibrant results speak for themselves. As a result, Ruffians were happy for us to then color manages the cap components, which didn’t actually manufacture. It’s all part of the service as far as we’re concerned”. Certainly, Spectra’s acute attention to detail has meant that the new range of shampoo and conditioner bottles sit perfectly alongside other Ruffians products that also include jars and tubes. Andrew Cannon, Managing Director at Ruffians enthused “It was a simple process working with Spectra, they made the manufacture process clear and defined for us, so could concentrate on what do best, which is providing award winning formulations and services. Our end product stands out on the shelf with a strong brand presence and feels different and more premium with our co-extruded bottle.”
Source: Spectra Packaging
