St Patrick’s Day: Jamesons limited edition bottle
Jameson Irish Whiskey is launching a special new limited edition bottle in collaboration with internationally acclaimed designer, Paul Daly, ahead of St Patrick’s Day.
Jameson Irish Whiskey is launching a special new limited edition bottle in collaboration with internationally acclaimed designer, Paul Daly, ahead of St Patrick’s Day. The contemporary bottle design, inspired by the legendary Celtic illustrations in The Book of Kells, will be available in UK multiple grocers with an RRP of £18.39 from mid-February 2011.
Designed for consumers looking to enjoy and celebrate St Patrick’s Day in true Irish style, the eye-catching design allows retailers to differentiate their Irish drinks offering in this key selling occasion.
Patrick Venning, Head of Marketing for Jameson at Pernod Ricard UK, says: “As the number one Irish whiskey, our vision is to give St Patrick’s Day a premium makeover. Working with Paul has enabled us to do this by creating a contemporary and premium design that appeals to our target audience of 25 – 35 year old males and brings a touch of ‘True Irish Spirit’ to Jameson drinkers”.
In order to deliver standout on shelf, the design has been screen printed onto the bottle and gold foiling used to elevate its premium look and feel. Daly has taken inspiration from traditional Celtic illustrations and has interwoven them with modern images to create a contemporary representation of St Patrick’s Day.
Commenting on the collaboration, designer Paul Daly said: “As an Irishman who has spent much of his life living abroad, the opportunity to fuse my interests in Irish culture with art and a truly Irish brand like Jameson was something I couldn’t refuse. St Patrick’s Day is always a fun-filled celebration of the Irish, and it was a great experience creating something that drinkers around the world can enjoy on the big day.”
The launch of this new limited edition bottle is being supported by marketing activity at point of sale in key multiple grocers.
Source: Jameson Irish Whiskey
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