Stora Enso unveils uncoated board for luxury packaging applications
Key takeaways
- Stora Enso unveils Ensovelvet, an uncoated SBS board for luxury packaging applications.
- The board offers a tactile, minimalistic appearance and supports the shift toward circular, fossil-free packaging.
- The company will showcase Ensovelvet at LuxePack Monaco.
Stora Enso has launched an uncoated solid bleached sulfate (SBS) board for luxury packaging. The Ensovelvet is recyclable and has a firm folding performance. The SBS board offers a sensory experience with printing options.
The company highlights that the solution taps into the ongoing shift toward circular packaging. Uncoated surfaces use fewer materials and, therefore, can result in a reduced carbon footprint.
Tomas Larsson, head of product line Folding Box Board, SBS, Liner, and Book Paper at Stora Enso, says: “Luxury packaging is about more than protection. It’s about creating an impression. Ensovelvet gives brand owners a material with a distinctive, natural surface that helps their products stand out in a crowded marketplace.”
The solution completes Stora Enso’s SBS carton range, which offers coated and uncoated options. The company highlights that its uncoated Ensovelvet has applications in cosmetics, perfumes, and other packaging sectors where touch and appearance are important.
The velvet-like appearance of Ensovelvet adds to its minimalistic and natural appeals, according to the company.
The solution is available in sizes from 240 g per square meter to 320 g per square meter and is presented at LuxePack Monaco from September 29 to October 1.
Fossil-free future
Stora Enso offers fiber-based solutions from its privately owned forests in Sweden, Estonia, and Romania. It stipulates that “everything made from fossil-based materials today can be made from a tree tomorrow.”
The company offers renewable products in packaging, biomaterials, and wooden construction.
Recently, Stora Enso inaugurated Europe’s largest and most modern consumer packaging board production line in Oulu, Finland. The line serves the growing global demand for renewable packaging and contributes to the transition to a circular bioeconomy.
Meanwhile, Stora Enso and German packaging company Novapor supplied a furniture manufacturer with Papira, a wood cellulose foam packaging material.
