Students Starpack Award; new designs for Christmas chocolate

Frövi’s co-operation with students results in new concepts in packaging design. Fresh ideas are like an injection of inspiration to the traditional packaging world.

Frövi’s co-operation with students results in new concepts in packaging design. Fresh ideas are like an injection of inspiration to the traditional packaging world. Since 1964 the Institute of Packaging in the UK has arranged Student Starpack Awards. The institution has become a link between the packaging industry and young future designers. There are different categories and this year Marks & Spencer and AssiDomän Frövi joined together to design a brief for Christmas 2005 aimed at the confectionery market. The entry should be innovative, appealing, and novel and capture the imagination of children in the age range 5 to 12 years.“These packs demonstrate both innovation in carton technology and the versatility of Frövi board. The entrants offer a point of difference for Marks & Spencer and provide excellent starting points for all-round product development for both sponsors”, says Ms Sally Bowden at Marks & Spencer.