Summer Makeover For Rio Soft Drinks

The Rio soft drinks brand has been given a design update – taking its creative inspiration from Brazilian street art – with the new look making its on-shelf debut next month. The packaging revamp is the first in a series of developments for the brand, which is owned by Dorset brewer Hall & Woodhouse and available exclusively to the independent sector.

The Rio soft drinks brand has been given a design update – taking its creative inspiration from Brazilian street art – with the new look making its on-shelf debut next month. The packaging revamp is the first in a series of developments for the brand, which is owned by Dorset brewer Hall & Woodhouse and available exclusively to the independent sector. Other plans for 2017 include the launch of single-serve PET bottles, a new website and heavyweight social media activity. Point-of-sale material showcasing the new pack design will also be available to retailers.

“Rio is on the rise with growth of 130% over the last five years and a staggering 32 million cans were sold in 2016 in the independent sector,” said brand manager Danielle Obbard. Rio is made from 10% real fruit and juice and lightly sparkling mineral water. Variants include the best-selling Rio Tropical and Tropical Light (with no added sugar) both of which are also available in cans price-marked at 60p.

Source: Hall & Woodhouse