New Pot Format For Quaker Oats

Porridge brand, Quaker, is helping retailers cater for the growing popularity of the overnight oats eating trend with the launch of a convenient pack format. Overnight Oats pots serve up a recipe that consumers can add milk to in the evening before refrigerating and enjoying chilled in the morning.

Porridge brand, Quaker, is helping retailers cater for the growing popularity of the overnight oats eating trend with the launch of a convenient pack format. Overnight Oats pots serve up a recipe that consumers can add milk to in the evening before refrigerating and enjoying chilled in the morning.

The format is designed to help retailers tap into growing demand for overnight oats - an eating habit that 35% of people are already aware of according to research - from a brand that consumers “love and trust for its quality and taste”.

The format also provides an opportunity for retailers to drive sales in the summer outside of the traditional porridge season because it is served chilled. The pots are available in two flavors - Blueberry & Cranberry and Red Apple - with an RRP of 99p.

Source: Quaker