Sunblest Unveils New Look
Sunblest is re-launching with a new look, in a bid to remind consumers of its range of everyday bakery items.
Sunblest is re-launching with a new look, in a bid to remind consumers of its range of everyday bakery items.
The new look will see the roll out of bright, new packaging, which incorporates the iconic Sunblest logo.
Sunblest worked with consumers to develop the new packaging, who expressed the importance of keeping the distinct red and yellow packaging, to communicate the cheerful and fun side of the brand – but thought more could be done to showcase the ‘sunshine’ logo.
In existence since 1956, the new packaging aims to ensure that the range of products, including Sunblest sliced white bread, rolls and muffins and scones, are brought to the forefront of consumers’ minds, giving this brand a boost.
Sunblest wants to bring the brand back to the fore for current and lapsed consumers, with the ultimate aim of attracting new customers.
Allied Bakeries category director Guy Shepherd said: “In a highly competitive category, the new packaging uses bright, standout colours, and will instantly draw customer attention which should give a real boost to the entire range.
“With price marked packs for scones and double chocolate muffins, there’s a great reason for retailers to stock these everyday treats.”
Sunblest brand manager, Elva O’Connor says: “Our new look will remind consumers that Sunblest is a brand for everyone.
“We have a great value range with a treat for everyday occasions.”
The new packs also carries the brand claim “From our mills to your table since 1956”, demonstrating the longevity and passion behind the brand.
Source: Allied Bakeries
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