Sunmagic re-launches brand
Sunmagic, a delicious range of 100% pure fruit juices, 100% pure fruit smoothies and a selection of juice drinks has been rebranded with a new logo, packaging design and several new flavours following the company’s debut into multiple retailers.
Sunmagic, a delicious range of 100% pure fruit juices, 100% pure fruit smoothies and a selection of juice drinks has been rebranded with a new logo, packaging design and several new flavours following the company’s debut into multiple retailers.
Reinforcing consumer benefits such as clean ingredients lists, 100% juice content or Fairtrade affiliations the bottles and tetrapacks have been redesigned to reflect the sunny, beach themes behind the brand.
The new logo brings the sun image to the fore, whilst the label and carton designs feature sun-bleached wooden planks and hand-stencilled letterforms, communicating a warm, sunny and natural place.
The new products added to the range include Blood Orange, Apple & Blackcurrant and Alphonso Mango Juice, multi packs, Fairtrade packs and Sunmagic’s first ever Price Mark pack: 1 litre tropical.
Razin Ali, Brand Manager for Sunmagic said, “The new brand design is based on the feelings people have when they drink our juices, juice drinks and smoothies. Whether it’s pouring with rain outside or you’re sitting on Brighton beach, Sunmagic brings the taste of the sun into your life.”
Source: Sunmagic
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