Sweet crisp balls in the user-friendly k3 cup: Revolution in chocolate packaging from Salzburg Sweets

01 Dec 2004

“Pardos” is the latest crispy revolution on the confectioners’ shelves. Now Salzburg Sweets offers Crisp & Chocolate in a k3 cup made by Greiner Packaging. The new pack is reclosable. Being able to satisfy your sweet tooth at home or out and about with these titbits is very handy. The 65g contents of the cup still the little hunger in-between. The large cup which holds 140g is a big winner for visits to the cinema, parties or family get-togethers. A round see-through window allows for easy viewing of the sweet crisp balls with a double chocolate coating which gives them a leopard look. Kremsmünster, December 2004. – The new k3 packaging for “Pardos” from Greiner Packaging revolutionises Austria’s confectioners’ shelves. Salzburg Sweets launches handy user-friendly premium packaging for sweet snacks. High convenience The k3 cup from Greiner Packaging leads to substantial improvements for sellers and consumers alike. “Pardos” can be attractively presented on the shelves and most conveniently stacked. The cup is closed with an aluminium lid and once it has been opened, it can be reclosed with a transparent clip-on lid. The cup, holding 65g, fits neatly into the drink-holder of a car. This means no more rolling around or sticky sweets covered in dust. The cup, holding 140g, is perfectly suited as a storage box. Cinema goers will also love this pack. The awful nuisance of “rustling” bag-packaging is a thing of the past. Pardos is particularly practical at parties, family celebrations or when watching TV: Simply open it and put it on the table – that’s it. Relaunch Prior to relaunch, the ball-shaped rice-wheat crispies with a double chocolate coating of milk- and white chocolate (leopard pattern) were sold in plastic bags. The new packs hold 65g/diameter 75mm and 140g/diameter 200mm. The smaller cup is intended for impulse buyers at petrol-stations, kiosks and (school-) canteens. The large unit is universally marketable in grocery and specialty stores and of course, for impulse buyers. K3 packaging K3 packaging is a plastic-cardboard combination for cups and tubs. “Thus, Greiner Packaging is offering the most attractive solution for design and communication,” says Peter Akermann, Market-Product Manager for k3 products with Greiner Packaging. The cardboard wrap can be printed on both sides and is an optimum tool for conveying communication. Its inner side can be utilised for product information and competitions. “Pardos” in the transparent cup can be easily viewed through a round window. Corporate data Greiner Packaging is one of the leading companies in the European packaging industry. In 2003, the company achieved annual sales of EUR 179.1 million or 27.5 percent of the total Greiner Group sales. Greiner Packaging employs a workforce of 1,706 employees at fifteen production sites throughout Europe.