Tangerine Targets Easter with Princess Marshmallow Egg

The Princess Marshmallow Egg combines a creamy milk chocolate outer egg with a unique, traditionally-made starch deposited Princess pink marshmallow centre to create a truly innovative product which is the ultimate in everyday indulgence.

07/01/08 The news comes on the back of the company’s announcement to enter the Easter confectionery market earlier in November.

Helen Sears, Tangerine brand manager said: “The Princess Marshmallow Egg combines a creamy milk chocolate outer egg with a unique, traditionally-made starch deposited Princess pink marshmallow centre to create a truly innovative product which is the ultimate in everyday indulgence.

“Made with only natural colours and flavours, this light and delicious marshmallow egg is unique in Easter confectionery.”

The limited edition Princess Marshmallow Egg will be available across the independent sector from January with an rsp of 40p.

The individual foil-wrapped eggs will be available to retailers in case display units containing 48 eggs designed to stand out in fixtures and impulse buying areas, where space is often limited.

Helen Sears added: “This launch will create our first ever seasonal product specifically targeting Easter. It is another example of our ambition to build on our position in the market with new and innovative products that will strengthen our brand portfolio and deliver real customer satisfaction.”