Tetra Pak Launched the Tetra Brik Square Mini 250ml and 200ml

As chilled portion packages become increasingly common on retail dairy shelves around the world, Tetra Pak is developing new packaging options to help liquid dairy producers stand out from the crowd. The latest of these is the Tetra Brik Square Mini: the first mini square-shaped packages of their kind in the market.

As chilled portion packages become increasingly common on retail dairy shelves around the world, Tetra Pak is developing new packaging options to help liquid dairy producers stand out from the crowd. The latest of these is the Tetra Brik Square Mini: the first mini square-shaped packages of their kind in the market. Available in 200 ml and 250 ml sizes, the new packages feature a distinctive cubic design that Tetra Pak believes will attract consumers and provide practical advantages over traditional gable top packages and plastic bottles and cups. The Tetra Brik Square Mini is ideally suited for liquid dairy products. While all liquid dairy product (LDP) producers will benefit from the Tetra Brik Square Mini’s novel shape and size, makers of children’s drinks especially will be interested in the carton’s fun look, child-friendly dimensions and more spill-proof design. “The problem with plastic cup containers and even some rectangular portion packs is that children can accidentally spill or squeeze the liquid out of the top,” explains Product Manager Bo Pettersson, “whereas the Tetra Brik Square Mini is more difficult to spill or squeeze.” Interest in the new package has been particularly strong in Asia among LDP producers seeking more convenient or attractive packaging. Testing is already underway at Haruna Dairy in Japan, using the package for school milk and a new niche product called ‘beauty milk’ marketed to Japanese women. For further information (and high-resolution images), please contact: Susanne Glingestam, Tetra Pak Carton Chilled Communications