Tetra Pak: Millennials pay for value and spend US$600bn annually

13 Aug 2018 --- Tetra Pak has updated its Millennials whitepaper as part of its commitment to helping the food and beverage industry respond to consumer trends and uncover opportunities in the market. The free whitepaper examines this generation, identifying the needs that characterize this group to demonstrate how brands can optimize their products and packaging to meet these needs.

Millennials are the largest and most influential generation of consumers yet and they represent a disruptive force for the global food and beverage industry. They’re young, aspirational and demanding, and they spend approximately US$600 billion annually.

Compared to older generations, Millennials are more willing to pay for value, and their demands are different. They are placing increasing emphasis on sustainability, they pay more attention to nutritional benefits, they want their drinks to come in packages that can be carried around while on-the-go and they use their consumption habits as a mean of expressing themselves.

The whitepaper can be accessed in full here.