The Hershey Company Continues To Lead The Easter Season With Innovative New Treats And Classic Spring-Inspired Favorites

14 Mar 2017

The Hershey Company announces its line-up of new products and classic treats for the Easter season. Hershey continues to lead the Easter season, owning the top five most popular Easter items with the top two overall brands, Reese’s brand (14.9 percent) and Cadbury brand (9.7 percent). This year, Hershey offers new innovations and spring-inspired packaging which will excite and delight consumers. When celebrating Easter, nearly two-in-five (39 percent) of people say that chocolate and candies are essential to the holiday. Hershey’s Kisses Carrot Cake Candies, available nationwide, are a sweet way to enjoy this classic Easter dessert in a bite-sized treat. Continuing to make every bunny happy, the Hershey’s Milk Chocolate Covered Marshmallow Egg captures the taste of marshmallow wrapped in creamy milk chocolate. “You can’t celebrate Easter without eggs - According to a 2017 survey; approximately half of respondents who celebrate the holiday say Easter eggs (50 percent) are also an essential part of the holiday.” This season, Hershey continues to own the egg conversation with a variety of new egg-shaped products. The continued success of Reese’s Peanut Butter Eggs led to the debut of five new Reese’s egg products:

Reese’s White Peanut Butter Eggs King Size, Reese’s Peanut Butter Creme Eggs, available as an individual egg and 5-pack, Reese’s White Peanut Butter Eggs and Reese’s Gold Eggs are sure to make all peanut butter fanatics happy.
Rounding out the new egg-inspired products are the Cadbury Mini Creme Egg Assortment and Cadbury Chocolate Crunch & Creme Mini Eggs.
During the Easter season, Easter baskets, big and small, are top gifts. A recent 2017 survey found that 60 percent of those who celebrate Easter say creating or receiving Easter baskets was one of their favorite traditions of the holiday when they were growing up. Additionally, 29 percent say they plan on creating an Easter basket this year. When crafting this year’s Easter basket, add cheerful shapes and vibrant colors with products from Hershey such as Hershey-Ets Pastel Cane, Jolly Rancher Jelly Beans Cane and Reese’s Peanut Butter Bunny, all of which are sure to stand out. For the perfect Easter gift, give the new Kisses Deluxe Easter Bunny Gift Box. The hazelnut-filled Kisses Deluxe Candies displayed in a bunny-shaped box make for a great hostess or family Easter gift. The Hershey Company’s Easter products are available at retailers nationwide while supplies last. The Cadbury Chocolate Crunch & Creme Mini Eggs and Reese’s Gold Eggs are available at Target, and the Reese’s Peanut Butter Creme Egg 5 Pack, Reese’s Peanut Butter Creme Egg, and Reese’s White Peanut Butter Eggs are available at Walmart. For more Easter product information and creative ideas to celebrate this spring, visit Hersheylands website.

Source: The Hershey