The new design is intended to defeat the J7 on the shelf!
J7 will appear in front of their fans in an updated form. Designed in conjunction with the design studio II epsiKo.
J7 will appear in front of their fans in an updated form. Designed in conjunction with the design studio II epsiKo.
J7 - the leader of the premium juice drinks portfolio WBD, the most famous brand of the company, which has been in production for more than 18 years. It started with her story of packaged juices in Russia.
The new packaging design 1 liter Tetra Prisma aims to strengthen the competitive advantages of J7. The new design has to attract new customers, strengthen brand position as "the most delicious juice" premium increase, and as a result, to win on the shelf!
That's what WBD have improved:
The top package is now decorated with a big juicy fruit, stressing the naturalness and great taste of juice. Fruit growing is literally on the pack - as on this tree. Logo is now even brighter and larger. Now, on a shelf in the premium segment J7 clearly visible. The bright, noticeable die with the name of taste will not confuse apples with oranges.
Juicy Juice bursts in conjunction with a large picture of fruit complete the image of J7 as "very tasty and natural juice."
The main line of 100% juices and nectars J7 consists of 13 flavors, each of which maintains originality of selected fruits and fills life with joy and a great sunny mood. From J7 - Happiness can be seen at once!
The company has selected PepsiCo bottling juice brand J7 Tetra Pak packaging of FSC-certified paperboard produced from wood from a responsible logger. As evidence of responsible source selection and supplier of raw materials, the company will post a sign on the packaging of the Forest Stewardship Council (FSCtm).
Source: WBD
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