Today’s Group has introduced own-label nappies and fragrance-free wipes to its Today’s Select brand under the new sub-category Select for Baby, which is dedicated entirely to baby care products. Own-label trading controller for Today’s Group Hilary Nithsdale said: “Nappies and baby wipes are among the biggest impulse buys in convenience stores. About 4 in 10 parents buy own-label nappies.”
